Paramount Home Entertainment Coming Attraction IDs

1st Bumper

(1988-1999)

Nickname: "Abstract Mountain"

Bumper: On a background filled with blue/indigo squares, we see a flat, blue frame with the Paramount abstract mountain logo in gold. The stars shine from left to right, then the Paramount frame flies off as the blue/indigo squares move, opening up like a door. "COMING ATTRACTIONS" in gold is revealed on a heliotrope gradient background. "COMING ATTRACTIONS" zooms in slowly to the center of the screen. It then shines, and after a few moments, it zooms towards the viewer, cutting to black.

Bylines: This used whatever byline Paramount was using at the time:

1988-1989: "A Gulf+Western Company"

1989-1995: "A Paramount Communications Company" (Earlier versions until 1992 have a different font for the Paramount Communications byline, sans serif)

1995-2006: "A VIACOM COMPANY" (in the 1990 \/|/\CO/\/\ "Wigga-Wigga" font)

FX/SFX: The CGI squares moving away, opening up like a door and the animation on the flat, blue Paramount frame.

Cheesy Factor: The zooming effect on "COMING ATTRACTIONS" looks like cheap computer effects.

Music/Sounds/Voice-over: An abridged version of the Paramount on Parade fanfare, along with an announcer saying "Here are some exciting coming attractions from Paramount".

Availability: Rare. This was only used until 1999. Some releases with this bumper include Wayne's World and the original release of It's the Easter Beagle, Charlie Brown.

Scare Factor: None to low. The zooming in of "COMING ATTRACTIONS" with the jarring cut to a trailer after it can startle some first-time viewers, as well as the fanfare.

2nd Bumper

(2002-2005)

Nicknames: "CGI Mountain", "Ultra Majestic Mountain", "Ultra Majestic Paramount"

Bumper: An enhanced version of the previous bumper. A full color version of the "Ultra Majestic Mountain" (90th Anniversary version) appears in a flat frame that overlaps a background of four purple squares. A line of light passes over it, and then the frame flies off as the squares peel off, pretty much like before. They reveal "COMING ATTRACTIONS" in a gold-yellow font flying into place, each word from a different end. The words now float against a dark cloud background, eventually zooming in towards the screen in a trail of gold light, cutting to black.

FX/SFX: Same as above, except for the moving cloud background.

Music/Sounds/Voice-over: Same as above.

Availability: Rare, This was only used until 2005. Such as Damaged Care.

Scare Factor: None to low. The fanfare may still not sit well with people, but this bumper complements the new movie logo very nicely.